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Privacy Policy

Effective Date: 18 July 2026
Last Updated: 18 July 2026

1. Introduction

This Privacy Policy explains how J.F.F. & REAL ESTATE CO., LTD, trading as Samui.Estate (“Samui.Estate”, “we”, “us” or “our”), collects, uses, stores, shares and protects personal data.

This Privacy Policy applies when you:

  • visit or use www.samui.estate;

  • submit an enquiry through our website;

  • contact us by telephone, WhatsApp, email or another communication channel;

  • interact with our Facebook Page, Instagram account, Messenger or other Meta services;

  • submit information through a Facebook or Instagram lead form;

  • enquire about buying, selling, renting or listing real estate;

  • use any other service provided by Samui.Estate.

We process personal data in accordance with applicable data protection laws, including the Personal Data Protection Act B.E. 2562 (2019) of Thailand.

2. Data Controller

The data controller responsible for processing your personal data is:

J.F.F. & REAL ESTATE CO., LTD
Trading as: Samui.Estate
Company Registration Number: 0845563002449
Registered Address: 10/34 Tong Sai Road, Bophut, Koh Samui, Surat Thani 84320, Thailand
Telephone / WhatsApp: +66 81 714 4702
Website: https://www.samui.estate
Facebook Page: https://www.facebook.com/samui.estate.official

3. Personal Data We Collect

Depending on how you interact with us, we may collect:

  • your full name;

  • telephone number;

  • email address;

  • WhatsApp, Messenger or other contact details;

  • Facebook or Instagram profile name and profile identifier;

  • nationality, country of residence and preferred language;

  • property preferences;

  • preferred location;

  • property type;

  • budget;

  • intended purchase, sale or rental timeframe;

  • messages, enquiries and correspondence;

  • information submitted through website or Meta lead forms;

  • appointment and property-viewing information;

  • transaction and contractual information;

  • identification and due-diligence information where required;

  • IP address, browser type, device information and website usage data;

  • cookie, pixel and advertising identifiers.

Please do not send passports, banking information or other confidential documents through public Facebook or Instagram comments.

4. How We Collect Personal Data

We may collect personal data:

  • directly from you;

  • through our website forms;

  • through Facebook and Instagram lead forms;

  • through Facebook Messenger;

  • through WhatsApp;

  • through telephone calls and meetings;

  • through property owners, developers, agents, co-brokers, lawyers and other parties involved in a property transaction;

  • through cookies, analytics tools, pixels and similar technologies;

  • from publicly available sources where legally permitted.

5. How We Use Personal Data

We may use your personal data to:

  • respond to your enquiry;

  • contact you regarding properties or services;

  • understand your property requirements;

  • recommend suitable properties;

  • arrange meetings and property viewings;

  • communicate with owners, buyers, sellers, landlords, tenants, developers and professional advisers;

  • prepare reservations, offers, agreements and transaction documents;

  • coordinate legal, financial, technical or property due diligence;

  • verify identity and authority;

  • prevent fraud and unlawful activity;

  • comply with legal, tax, accounting and regulatory requirements;

  • manage our customer relationships;

  • improve our website, advertising and services;

  • measure the effectiveness of advertising campaigns;

  • send relevant property offers and marketing communications where permitted by law.

You may opt out of marketing communications at any time by contacting us.

6. Legal Bases for Processing

Depending on the circumstances, we process personal data based on:

  • your consent;

  • your request to take steps before entering into a contract;

  • performance of a contract;

  • compliance with legal obligations;

  • our legitimate business interests;

  • establishment, exercise or defence of legal claims.

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect processing lawfully carried out before the withdrawal.

7. Facebook, Instagram and Meta Services

When you interact with our Facebook Page, Instagram account, advertisements, lead forms or Messenger account, we may receive information that you choose to provide, including:

  • your name;

  • profile information;

  • telephone number;

  • email address;

  • property preferences;

  • enquiry details;

  • message history.

Meta Platforms may separately collect and process information about your use of Facebook, Instagram, Messenger and other Meta products.

Meta’s independent processing of personal data is governed by Meta’s own privacy policies and terms. We do not control Meta’s independent data-processing activities.

Where Meta advertising or measurement technologies are enabled, limited technical or event information may be used to:

  • measure advertisement performance;

  • identify when an enquiry follows an advertisement;

  • analyse campaign effectiveness;

  • reduce irrelevant advertising;

  • create advertising audiences where legally permitted.

We do not sell personal data obtained through Meta services.

8. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies for:

  • essential website functionality;

  • website security;

  • saving user preferences;

  • analytics;

  • performance measurement;

  • advertising measurement;

  • improving website content and services.

Where legally required, non-essential cookies will be activated only after the user has provided consent.

Users may manage cookies through their browser settings and, where available, through the website’s cookie settings.

Disabling some cookies may affect the functionality of the website.

9. Sharing of Personal Data

Where reasonably necessary, we may share personal data with:

  • authorised employees and representatives;

  • property owners;

  • buyers and sellers;

  • landlords and tenants;

  • property developers;

  • cooperating real estate agents and co-brokers;

  • lawyers, accountants, consultants and auditors;

  • architects, engineers, contractors and property managers;

  • due-diligence and identity-verification providers;

  • hosting, cloud storage, CRM, communication and technology providers;

  • advertising and analytics providers;

  • banks, payment providers and escrow providers;

  • government authorities, regulators, courts and law-enforcement authorities where legally required.

We require service providers to use personal data only for authorised purposes and to protect it appropriately.

We do not sell personal data.

10. International Data Transfers

Some technology, hosting, analytics, advertising or communication providers may process information outside Thailand.

Where personal data is transferred internationally, we will take reasonable measures required by applicable law to protect that information.

11. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

  • the duration of our relationship with you;

  • whether your enquiry remains active;

  • whether a property transaction is in progress;

  • contractual obligations;

  • accounting, tax and regulatory requirements;

  • fraud-prevention requirements;

  • limitation periods for legal claims.

Enquiry information that does not result in a transaction may be deleted or anonymised when it is no longer reasonably required.

Transaction, accounting, contractual, due-diligence and compliance records may be retained for the period required by applicable law.

12. Data Security

We use reasonable organisational, administrative and technical measures designed to protect personal data against:

  • unauthorised access;

  • accidental loss;

  • unlawful disclosure;

  • alteration;

  • misuse;

  • destruction.

However, no internet transmission, messaging service or electronic storage system can be guaranteed to be completely secure.

13. Your Rights

Subject to applicable law, you may have the right to:

  • request access to your personal data;

  • request a copy of your personal data;

  • request correction of inaccurate or incomplete data;

  • withdraw consent;

  • object to certain processing;

  • request restriction of processing;

  • request deletion, destruction or anonymisation of personal data;

  • request transfer of personal data where applicable;

  • submit a complaint to the competent data protection authority.

We may request reasonable information to verify your identity before processing a request.

Some information may need to be retained where required by law, necessary for an active transaction or required for the establishment, exercise or defence of legal claims.

14. Personal Data Deletion

You may request deletion of your personal data by:

  • contacting us by telephone or WhatsApp at +66 81 714 4702; or

  • submitting a request through the contact form on www.samui.estate.

Please state that your message is a Personal Data Deletion Request and provide:

  • your full name;

  • the telephone number or email address used in your enquiry;

  • the platform used to contact us;

  • your Facebook or Instagram profile name, where applicable;

  • the approximate date of your enquiry.

Full deletion instructions are available at:

https://www.samui.estate/data-deletion

15. Children’s Data

Our real estate services are not directed at children.

We do not knowingly collect personal data directly from persons under 18 years of age without appropriate authorisation from a parent or legal guardian.

16. Third-Party Links

Our website and social media pages may contain links to third-party websites and services.

We are not responsible for the privacy, security or content practices of independent third parties.

Users should review the privacy policies of those third parties before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, business practices, technology or legal obligations.

The updated policy will be published on this page with a revised “Last Updated” date.

18. Contact Information

For privacy questions, requests or complaints, contact:

J.F.F. & REAL ESTATE CO., LTD
Trading as: Samui.Estate
Company Registration Number: 0845563002449
Address: 10/34 Tong Sai Road, Bophut, Koh Samui, Surat Thani 84320, Thailand
Telephone / WhatsApp: +66 81 714 4702
Website: https://www.samui.estate

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